Your business name is your tool to communicate to your customer or visitors about your business. The more customer easily understands what your business name is about the less time you need to exert explaining it. When creating your business name you have to choose the one that appeals to the kind of customers or site visitors you are willing to cater and attract. Remember that your chosen business name will serve as your site name which will soon appear on Google Search!
If you are now ready to name your business site, read how to do it here: Naming your site.